The ACE is a direct to desktop application (executable) that resides in the system tray of the consumer's computer, allowing you to reach them 24/7 regardless of what they are doing online. It represents true "top of mind" brand presence empowering the company/host to drive consumers back to their website in rich media format (audio, video, web, animation, etc.).
Companies spend literally millions of dollars developing and promoting traffic to their websites. As a result of these initiatives, visitors arrive at the website and are compelled to download the ACE because they want the value that the host offers - whether that is news, exclusive discounts (coupons) or any other content of interest. Once installed the host website can now communicate directly to that users desktop on a proactive, 24/7 basis.
This living extension from host to user can be utilized to increase audience reach and exposure through promotion of viral (friend to friend) marketing. It can also be leveraged to attract established internet audiences, increase the value of every marketing dollar spent and to barter for advertising value at a risk-less proposition to the traditional media entity.