
According to the Asia Times, "the 2008 Olympics could set a precedent with $1 billion in sponsorships, with Chinese sponsors spending an average of $100 million apiece for eight of the top 10 slots." Several global powerhouse brands are listed as Beijing Olympics 2008 Partners, such as Kodak, Samsung, McDonald's, Adidas, GE, Lenovo, Panasonic, Johnson & Johnson, VISA and Volkswagen to name a few.