Investor Overview
LOW COST, HIGH MARGIN OPPORTUNITY
Media Industry Trends
US advertising revenue at 15 big media companies shrank by $280 million in Q2, or 3% while US advertising revenue at 4 big online media companies grew by $860 million in Q2, or 26%. As more and more advertising dollars are directed away from traditional media and toward online advertising, the value of NexxNow's proprietary ACE technology is increased.
ACE Media Exchange Example
How: Barter/Trade ACE to media entities (TV, Radio, Print)
For: Advertising inventory at 10:1 ad value to cost ratio
NexxNow is currently pursuing the acquisition of negotiable/assignable media in Exchange for a customized branded ACE. The ACE is designed to empower the traditional media entity (TV, Radio, Print) with an internet technology to increase the value of their internet advertising initiatives. Once acquired, NexxNow will pursue the liquidation of acquired media through sales directly to advertisers through its Multi-Media Platform in conjunction with sports entities (teams or leagues).
[i] Blodget, H. (2007). The Great Ad Share Shift: Google Sucks the Life Out of Old Media. [Electronic Version]. Silicon Alley Insider. Retrieved from: http://www.alleyinsider.com/2007/08/the-great-adver.html